Overall Rating (based on real customer reviews): 4.4 out of 5 stars
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Features and Specifications:
- Publisher: Wiley (2009-08-24)
- Language: English
- ISBN-10: 0470496355
- Product Dimensions: 8.9×5.9×0.8 inches
- Shipping Weight: 0.8 pounds
- More features
Here are some REAL customer reviews:
“And you thought it belonged to you!”
If you take only two (of many) things away from this book, it is 1) your brand belongs to your customers and 2)once you’ve achieved Category One status, the price of your product is (almost)immaterial.Joe makes a very simple point that ends up being…Read more
“Kudo’s for this one-of-a-kind book”
Joe Calloway practices what he preaches. The author is not content to rehash what others have written about the topic of branding. He offers innovative suggestions that can give you and your business top-of-the-mind awareness in your industry. Packed…Read more
“The Handbook of Definitive Differentiation”
In today’s intensely competitive world, being unique has value. Being positively unique has even more value. Leading your category in the marketplace builds business through the image of that coveted Number One status. Being so unique and so powerful that…Read more
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